Alfred Allen Ginsos

(TSFF 2025/26 Project Director)
Founder & Creator of The Signature Food Fest / SalTara Luxe / Director of MediaCraft Marketing

Alfred Allen Ginsos is the founder and creator of The Signature Food Fest, a visionary platform that celebrates culinary excellence and creative entrepreneurship across Sabah and Borneo. With over 13 years of professional experience in events, media production, digital marketing, printing, and brand development, Alfred has cultivated a deep understanding of how to connect people, ideas, and businesses through impactful storytelling and experiential design.

As the Director of MediaCraft Marketing, Alfred leads a dynamic team specializing in creative strategy, brand identity, and media communication—helping clients transform ideas into engaging visual stories that resonate with audiences. His approach blends strategic thinking with artistic vision, ensuring every project delivers both creativity and measurable results.

A certified numerologist and New Age practitioner, Alfred integrates intuitive insight with practical execution—creating initiatives that not only entertain but also inspire personal and community growth. His work embodies the balance between innovation, spirituality, and purposeful action.

Looking ahead, Alfred is passionately working towards establishing a non-governmental organization (NGO) dedicated to helping youth develop essential financial literacy and money management skills—empowering the next generation to build confidence, stability, and success.

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TSFF SME Advisor - Adjunct Professor Jessie Jong Chung Jin, A.S.D.K

Jessie Jong Chung Jin is an award-winning distinguished entrepreneur, investor, and business strategist with over 26 years of leadership experience spanning property investment, business consulting, and social enterprise. As Managing Director of United Intra Resources Sdn. Bhd., she leads ventures across real estate investment, commercial procurement, and premium Sabah-based products.

A Chartered Certified Accountant (ACCA) by qualification, Jessie combines financial acumen with strategic foresight in driving business innovation. Jessie is currently pursuing her Doctor of Business Administration at North Borneo University College, researching sustainable agro-tourism development in Sabah — reflecting her long-term vision of linking enterprise growth with regional sustainability.

A recognised figure in both business and community leadership, Jessie serves as Vice President of the Sabah Caregivers’ Support Association and has been conferred the Ahli Setia Darjah Kinabalu (ASDK) state award for her contributions to society.

As the SME Advisor for the The Signature Food Fest 2026, she lends her strategic insight and extensive SME network to strengthen entrepreneurship participation and foster collaborations that align Sabah’s tourism and business ecosystem toward sustainable growth.

TSFF Marketing Consultant

Ng Yen Li, also known as Amber Ng, is an experienced marketing and events coordinator based in Kota Kinabalu, Sabah. She currently manages Boleh Bah Trading, offering support in event coordination, promotion, and marketing execution.

With over eight years of practical experience in corporate events, trade showcases, and tourism activities, she has contributed to projects with Riverbug Asia, Riverside, and Ricoh (Malaysia).

A graduate of University Malaysia Sabah in Applied Science (Physics Electronics), Amber combines creativity with structured planning. She also assists in community-based initiatives through her role as an active member of the Malaysia-China Friendship Association Sabah (MFCAS).

Her hands-on experience and strong local network support the operational and marketing success of collaborative tourism and SME initiatives across Sabah.

TSFF Finance Control & Budgeting

Hanni Jois, a dedicated administrative professional with over 25 years of experience in office management, accounting, customer service, and data handling. Hanni extensive background has equipped her with strong organizational skills and a keen eye for accuracy in managing daily operations, filing systems, and client relations. She also have experience in the tourism sector, particularly in travel bookings and financial coordination.

" Known for her reliability, adaptability, and professionalism, She always eager to learn and contribute effectively within a team-oriented environment.

TSFF Social Media & Design

Tracy Clara Michael, a passionate freelance graphic designer and makeup artist (MUAH) from Kinarut, Papar. She been in the world of design and advertising for over 13 years, creating visuals that tell stories and make a lasting impression.

Tracy love combining creativity with purpose — whether it’s designing for events, brands, or campaigns. She also had the honor of being part of several big events in Kota Kinabalu as an official designer and serving as a Panel Member at College KK to support new design talents.

Design is my language, and I’m always excited to learn, grow, and collaborate on new creative projects!

Discover Culinary Excellence

About The Signature Food Fest 2026 - 5 Edition

The Signature Food Fest (TSFF) is a premier culinary celebration that unites the region’s most talented chefs, restaurants, and food innovators under one roof — a festival where passion for great taste meets creativity, culture, and community.

The Concept

The Signature Food Fest is built on the idea of culinary storytelling. Every restaurant has a story to tell, and their signature dish is the language that connects them to their patrons. The festival bridges local talent, global standards, and the joy of food discovery — creating a vibrant movement that uplifts the dining industry and promotes Sabah as a culinary destination.

The Signature Food Fest

What is the event about?

The Signature Food Fest 2026 is Sabah’s biggest celebration of food, flavor, and creativity!
From 1–3 May 2026, the fiesta kicks off at SICC with an exciting Exhibition & Showcase, followed by a month-long Signature Menu promotion across participating restaurants.

When does the festival take place?

01st to 03rd May 2026 - Exhibition & Signature Showcase (SICC)

01st to 31st May 2026 - Signature Menu Offer (at respective participant establishment)

06th June 2026 - Awards Night

How can I participate in the fest?

To participate, contact 011 7025 3692 - Alfred Allen for registration details and updates from all categories of culinary experts and enthusiasts.

Is there an participation fee?

Yes, there will be an participation fee for entry. Do kindly contact us for more details.

What types of food will be available?

Expect a variety of local flavors and international cuisines from renowned chefs.

Will there be activities for families?

Yes, family-friendly activities will be available throughout the festival for all ages.